Business Plan Outline
Non-disclosure
1.0 Executive Summary
1.1 Mission Statement
1.2 The Enterprise
1.3 Key Personnel
1.4 The Market
1.5 The Offering
1.6 Marketing Strategy
1.7 Competition
1.8 Projections
1.9 Resource Requirements
1.10 Key Issues
2.0 The Enterprise
2.1 Objectives
2.2 History
2.3 Organization
2.3.1 Key Personnel
2.3.2 Personnel Count
2.4 Operations
2.5 The Future
3.0 The Market
3.1 Market Segments
3.2 Prospects
3.3 Prospect Objectives
3.4 Segmentation
3.5 Size
3.6 Environment
3.7 Alternatives
4.0 The Offering
4.1 Description
4.2 Market Status
4.3 Value
4.4 Cost to Produce
4.5 Support
5.0 Marketing Strategy
5.1 Targets
5.2 Image
5.3 Promotion
5.3.1 Internet Web Site
5.3.2 Publicity
5.3.3 Advertising
5.4 Pricing
5.5 Sales
5.6 Distribution
5.7 Logistics
5.8 Support
6.0 Competitive Analysis
7.0 Development Program
7.1 Objectives
7.2 Organization
7.3 Market Status
7.4 Schedules
7.5 Technology
8.0 Operations / Production
8.1 Organization
8.2 Suppliers
8.3 Sub-contractors
8.4 Technology
8.5 Quality
8.6 Inventory
9.0 Investment Capital
9.1 Initial Funding
9.2 Use of Funds
9.3 Return on Investment
10.0 Historical Financials
10.1 Income Statement
10.2 Balance Sheet
10.3 Cash Flow
11.0 Financial Projections
11.1 Year One Income Statement
11.2 Year Two Income Statement
11.3 Five Year Income Statement
11.4 Year One Cash Flow
11.5 Year Two Cash Flow
11.6 Five Year Cash Flow
11.7 Balance Sheet
12.0 Financial Alternatives
12.1 Best Case
12.2 Worst Case
13.0 Financial Addendums
13.1 Assumptions
13.2 Ratios
13.3 Income Statement Comparison
13.4 Balance Sheet Comparison
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2.5 The Future
Explanation
Project any organizational changes, growth in personnel count and changes in material assets. Discuss any new product or business concepts that have some likelihood of affecting your enterprise. Explain new technologies on the horizon that could influence your way of doing business.
Sample from CitiLoc, Inc.
Technology associated with the Internet is changing at a rapid pace. Our web site is designed to isolate the various aspects of the process so that if new technology affects a portion of our design we can incorporate it without impacting the total design. Isolated areas include the browser interface, the e-commerce process, security measures, the data base processes and the report generation and return to the customer.
Our data base is designed to be modified or extended with minimal impact on existing processes and we fully expect that as the service matures this will happen.
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