5.1 Targets
Explanation
Describe each of the target segments described in the Market Description section and why you believe they are appropriate.
Factors to consider:
Immediate need for your offering
Purchasing power
Accessibility
Willingness to make a decision
Sample from CitiLoc, Inc.
There are about 570 cities in the U.S. with a population of 50,000 or more. We expect about 90% of these cities will be willing to pay a fee to be included in our data base.
There are an estimated 200,000 businesses in the U.S. large enough to consider expanding their operation to a new city. On an annual basis 2% - 3% of those will actively consider such a move. We project that more than half of these will choose to use our services in some manner.
As we grow, a third market segment will be services and vendors within each of the cities that want to attract the attention of new businesses. A special section that presents their business will be available for a fee.
|