|
Business Plan Outline Non-disclosure 1.0 Executive Summary 1.1 Mission Statement 1.2 The Enterprise 1.3 Key Personnel 1.4 The Market 1.5 The Offering 1.6 Marketing Strategy 1.7 Competition 1.8 Projections 1.9 Resource Requirements 1.10 Key Issues 2.0 The Enterprise 2.1 Objectives 2.2 History 2.3 Organization 2.3.1 Key Personnel 2.3.2 Personnel Count 2.4 Operations 2.5 The Future 3.0 The Market 3.1 Market Segments 3.2 Prospects 3.3 Prospect Objectives 3.4 Segmentation 3.5 Size 3.6 Environment 3.7 Alternatives 4.0 The Offering 4.1 Description 4.2 Market Status 4.3 Value 4.4 Cost to Produce 4.5 Support 5.0 Marketing Strategy 5.1 Targets 5.2 Image 5.3 Promotion 5.3.1 Internet Web Site 5.3.2 Publicity 5.3.3 Advertising 5.4 Pricing 5.5 Sales 5.6 Distribution 5.7 Logistics 5.8 Support 6.0 Competitive Analysis 7.0 Development Program 7.1 Objectives 7.2 Organization 7.3 Market Status 7.4 Schedules 7.5 Technology 8.0 Operations / Production 8.1 Organization 8.2 Suppliers 8.3 Sub-contractors 8.4 Technology 8.5 Quality 8.6 Inventory 9.0 Investment Capital 9.1 Initial Funding 9.2 Use of Funds 9.3 Return on Investment 10.0 Historical Financials 10.1 Income Statement 10.2 Balance Sheet 10.3 Cash Flow 11.0 Financial Projections 11.1 Year One Income Statement 11.2 Year Two Income Statement 11.3 Five Year Income Statement 11.4 Year One Cash Flow 11.5 Year Two Cash Flow 11.6 Five Year Cash Flow 11.7 Balance Sheet 12.0 Financial Alternatives 12.1 Best Case 12.2 Worst Case 13.0 Financial Addendums 13.1 Assumptions 13.2 Ratios 13.3 Income Statement Comparison 13.4 Balance Sheet Comparison Business Plan Charts Tutorial |
5.8 SupportExplanationThere is always a need to provide customer support. Describe your policy for product or service warranty and what form of support will be required to meet the warranty commitments including organization structure, personnel, experience, size and location.Factors to consider:
Sample from CitiLoc, Inc.Support falls into two categories.Cities who wish to add or modify information stored in the data base will interface with one of our personnel who has been assigned as their personal representative. New or changed data will be reviewed with the customer to confirm its validity and then entered into the data base, usually on the same day it is provided. City personnel can contact their personal representative at any time with questions or data changes. We will initiate contact with each city at least every six months to determine if the data base needs any changes. Business users may have problems using the search tools or have questions regarding the data. If so, there is an on-line help facility that will answer most questions. There will also be an e-mail facility that allows the user to pose a question via e-mail. Our commitment will be to respond to all e-mail queries within 24 hours. If neither of those methods satisfy the user, we will also have a 1-800 customer support line that will be available during normal working hours (7AM to 7PM CST). |