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Business Plan Outline Non-disclosure 1.0 Executive Summary 1.1 Mission Statement 1.2 The Enterprise 1.3 Key Personnel 1.4 The Market 1.5 The Offering 1.6 Marketing Strategy 1.7 Competition 1.8 Projections 1.9 Resource Requirements 1.10 Key Issues 2.0 The Enterprise 2.1 Objectives 2.2 History 2.3 Organization 2.3.1 Key Personnel 2.3.2 Personnel Count 2.4 Operations 2.5 The Future 3.0 The Market 3.1 Market Segments 3.2 Prospects 3.3 Prospect Objectives 3.4 Segmentation 3.5 Size 3.6 Environment 3.7 Alternatives 4.0 The Offering 4.1 Description 4.2 Market Status 4.3 Value 4.4 Cost to Produce 4.5 Support 5.0 Marketing Strategy 5.1 Targets 5.2 Image 5.3 Promotion 5.3.1 Internet Web Site 5.3.2 Publicity 5.3.3 Advertising 5.4 Pricing 5.5 Sales 5.6 Distribution 5.7 Logistics 5.8 Support 6.0 Competitive Analysis 7.0 Development Program 7.1 Objectives 7.2 Organization 7.3 Market Status 7.4 Schedules 7.5 Technology 8.0 Operations / Production 8.1 Organization 8.2 Suppliers 8.3 Sub-contractors 8.4 Technology 8.5 Quality 8.6 Inventory 9.0 Investment Capital 9.1 Initial Funding 9.2 Use of Funds 9.3 Return on Investment 10.0 Historical Financials 10.1 Income Statement 10.2 Balance Sheet 10.3 Cash Flow 11.0 Financial Projections 11.1 Year One Income Statement 11.2 Year Two Income Statement 11.3 Five Year Income Statement 11.4 Year One Cash Flow 11.5 Year Two Cash Flow 11.6 Five Year Cash Flow 11.7 Balance Sheet 12.0 Financial Alternatives 12.1 Best Case 12.2 Worst Case 13.0 Financial Addendums 13.1 Assumptions 13.2 Ratios 13.3 Income Statement Comparison 13.4 Balance Sheet Comparison Business Plan Charts Tutorial |
3.5 SizeExplanationUsing the breakdown provided in the market segmentation topic, for each segment show the past and present sizes. Then make a growth projection for each with a rationale in support of the projections. When specifying market sizes, include supporting information from sources that will be credible to an investor.Some investors like to see numbers that represent the Total Available Market (TAM) and the Served Available Market (SAM). The TAM represents all of the buyers that could potentially use your offering while the SAM represents the number who will actually buy an offering like yours in any given time period. Your sales, represented as "market share", will be some percentage of the SAM. Factors to consider:
Sample from CitiLoc, Inc.The number of cities that will be represented in our data base (based on 2008 U.S. Census bureau reports) includes:
The following are announcements of businesses locating new facilities, taken from a January, 2008 edition of CC NEWS, a small customer support publication. Boise Express opens second call center - Boise Express is in the process of investing $5 million to open its newest sales facility in Norman, OK. Directory assistance opens Boston Center - Metro One Telecommunications Inc., .... has opened a new call center here. RightNow Technologies opens Dallas center - RightNow Tech. (of Bozeman, Mont.) announced the opening of its new sales office in Dallas, TX. Financier brings center to Knoxville - Associates Housings Finance LLC announced the opening of its new collections center in Knoxville, TN. The facility will house 250 employees. Rockwell Electronics expands worldwide - Rockwell Electronics is opening five new offices. EGain opens office in Australia - EGain Communications, a provider of customer communications solutions for e-commerce, is launching operations in Australia. |