Business Plan Outline
Non-disclosure
1.0 Executive Summary
1.1 Mission Statement
1.2 The Enterprise
1.3 Key Personnel
1.4 The Market
1.5 The Offering
1.6 Marketing Strategy
1.7 Competition
1.8 Projections
1.9 Resource Requirements
1.10 Key Issues
2.0 The Enterprise
2.1 Objectives
2.2 History
2.3 Organization
2.3.1 Key Personnel
2.3.2 Personnel Count
2.4 Operations
2.5 The Future
3.0 The Market
3.1 Market Segments
3.2 Prospects
3.3 Prospect Objectives
3.4 Segmentation
3.5 Size
3.6 Environment
3.7 Alternatives
4.0 The Offering
4.1 Description
4.2 Market Status
4.3 Value
4.4 Cost to Produce
4.5 Support
5.0 Marketing Strategy
5.1 Targets
5.2 Image
5.3 Promotion
5.3.1 Internet Web Site
5.3.2 Publicity
5.3.3 Advertising
5.4 Pricing
5.5 Sales
5.6 Distribution
5.7 Logistics
5.8 Support
6.0 Competitive Analysis
7.0 Development Program
7.1 Objectives
7.2 Organization
7.3 Market Status
7.4 Schedules
7.5 Technology
8.0 Operations / Production
8.1 Organization
8.2 Suppliers
8.3 Sub-contractors
8.4 Technology
8.5 Quality
8.6 Inventory
9.0 Investment Capital
9.1 Initial Funding
9.2 Use of Funds
9.3 Return on Investment
10.0 Historical Financials
10.1 Income Statement
10.2 Balance Sheet
10.3 Cash Flow
11.0 Financial Projections
11.1 Year One Income Statement
11.2 Year Two Income Statement
11.3 Five Year Income Statement
11.4 Year One Cash Flow
11.5 Year Two Cash Flow
11.6 Five Year Cash Flow
11.7 Balance Sheet
12.0 Financial Alternatives
12.1 Best Case
12.2 Worst Case
13.0 Financial Addendums
13.1 Assumptions
13.2 Ratios
13.3 Income Statement Comparison
13.4 Balance Sheet Comparison
Business Plan Charts
Tutorial
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8.2 Suppliers
Explanation
A key factor allowing an operation to meet schedules is on-time delivery of the components of the product or service. Component or sub-assembly suppliers are critical and their credentials should be carefully considered before you contract with them. Describe your suppliers, their financial stability, how they will deliver your orders (logistics), their reputation and whether they in any way might be a competitor. Indicate whether you have a second source for each of the suppliers and what the impact would be on your operation if the original supplier failed to meet their commitments and you had to resort to the second source.
Factors to consider:
Past record
References
Prices versus other suppliers
Financial stability
Proximity to your enterprise
Delivery methods
Might they be a competitor?
Do they supply your competitor?
Do they have labor problems?
How important is your business to the supplier?
How important is the supplier to your business?
Sample from CitiLoc, Inc.
The cities could be considered as our suppliers. We intend to have a very close working relationship with them. And, since it is in their best interest to keep our data base current about their receptiveness to new business, we expect good response from them.
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