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Business Plan Outline Non-disclosure 1.0 Executive Summary 1.1 Mission Statement 1.2 The Enterprise 1.3 Key Personnel 1.4 The Market 1.5 The Offering 1.6 Marketing Strategy 1.7 Competition 1.8 Projections 1.9 Resource Requirements 1.10 Key Issues 2.0 The Enterprise 2.1 Objectives 2.2 History 2.3 Organization 2.3.1 Key Personnel 2.3.2 Personnel Count 2.4 Operations 2.5 The Future 3.0 The Market 3.1 Market Segments 3.2 Prospects 3.3 Prospect Objectives 3.4 Segmentation 3.5 Size 3.6 Environment 3.7 Alternatives 4.0 The Offering 4.1 Description 4.2 Market Status 4.3 Value 4.4 Cost to Produce 4.5 Support 5.0 Marketing Strategy 5.1 Targets 5.2 Image 5.3 Promotion 5.3.1 Internet Web Site 5.3.2 Publicity 5.3.3 Advertising 5.4 Pricing 5.5 Sales 5.6 Distribution 5.7 Logistics 5.8 Support 6.0 Competitive Analysis 7.0 Development Program 7.1 Objectives 7.2 Organization 7.3 Market Status 7.4 Schedules 7.5 Technology 8.0 Operations / Production 8.1 Organization 8.2 Suppliers 8.3 Sub-contractors 8.4 Technology 8.5 Quality 8.6 Inventory 9.0 Investment Capital 9.1 Initial Funding 9.2 Use of Funds 9.3 Return on Investment 10.0 Historical Financials 10.1 Income Statement 10.2 Balance Sheet 10.3 Cash Flow 11.0 Financial Projections 11.1 Year One Income Statement 11.2 Year Two Income Statement 11.3 Five Year Income Statement 11.4 Year One Cash Flow 11.5 Year Two Cash Flow 11.6 Five Year Cash Flow 11.7 Balance Sheet 12.0 Financial Alternatives 12.1 Best Case 12.2 Worst Case 13.0 Financial Addendums 13.1 Assumptions 13.2 Ratios 13.3 Income Statement Comparison 13.4 Balance Sheet Comparison Business Plan Charts Tutorial |
8.1 OrganizationExplanationDescribe the organization structure, facilities, equipment and number of personnel. Describe the key personnel in your operation, specifying their skills and responsibilities in the effort. Discuss the potential for losing key people through promotion, transfer or attrition, how you would respond if that occurred and what impact it would have on the operation.Key positions that need to be filled within the next twelve months should be described with an explanation of how you expect to fill the position. If you expect a requirement for a significant increase in personnel, discuss the availability of a labor pool in the vicinity of your facilities. Factors to consider:
Sample from CitiLoc, Inc.The operation of our web site will be a dual responsibility. Our server will be located at FastFind.net, a professional Internet service provider. They will maintain the hardware and make sure that the communications interface is available for Internet users to access our web site 24 hours a day seven days a week. They also have expertise in the Windows 2000 operating system that we will be using.Our responsibility is to keep all of the web site code working. As we get customer feed back, there will be constant improvement as we add features and make the interface more user friendly. We will also be creating back up for the data base on a daily basis as well as updating it with data for new city customers or modified data for existing city customers. Purchase information is routed to our accounting data base on a real time basis and both systems must be reviewed and maintained on a regular basis. Our accounting group will use this information to bill to purchase orders and to pay "reference fees" to other businesses who have referred a customer to us via a link from their web page. A log of all user accesses will be maintained on the site which will be reviewed as weekly and monthly summaries. This will help us to better understand how our customers are using the web site and the data base providing more input to help us improve our service. |