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Business Plan Outline Non-disclosure 1.0 Executive Summary 1.1 Mission Statement 1.2 The Enterprise 1.3 Key Personnel 1.4 The Market 1.5 The Offering 1.6 Marketing Strategy 1.7 Competition 1.8 Projections 1.9 Resource Requirements 1.10 Key Issues 2.0 The Enterprise 2.1 Objectives 2.2 History 2.3 Organization 2.3.1 Key Personnel 2.3.2 Personnel Count 2.4 Operations 2.5 The Future 3.0 The Market 3.1 Market Segments 3.2 Prospects 3.3 Prospect Objectives 3.4 Segmentation 3.5 Size 3.6 Environment 3.7 Alternatives 4.0 The Offering 4.1 Description 4.2 Market Status 4.3 Value 4.4 Cost to Produce 4.5 Support 5.0 Marketing Strategy 5.1 Targets 5.2 Image 5.3 Promotion 5.3.1 Internet Web Site 5.3.2 Publicity 5.3.3 Advertising 5.4 Pricing 5.5 Sales 5.6 Distribution 5.7 Logistics 5.8 Support 6.0 Competitive Analysis 7.0 Development Program 7.1 Objectives 7.2 Organization 7.3 Market Status 7.4 Schedules 7.5 Technology 8.0 Operations / Production 8.1 Organization 8.2 Suppliers 8.3 Sub-contractors 8.4 Technology 8.5 Quality 8.6 Inventory 9.0 Investment Capital 9.1 Initial Funding 9.2 Use of Funds 9.3 Return on Investment 10.0 Historical Financials 10.1 Income Statement 10.2 Balance Sheet 10.3 Cash Flow 11.0 Financial Projections 11.1 Year One Income Statement 11.2 Year Two Income Statement 11.3 Five Year Income Statement 11.4 Year One Cash Flow 11.5 Year Two Cash Flow 11.6 Five Year Cash Flow 11.7 Balance Sheet 12.0 Financial Alternatives 12.1 Best Case 12.2 Worst Case 13.0 Financial Addendums 13.1 Assumptions 13.2 Ratios 13.3 Income Statement Comparison 13.4 Balance Sheet Comparison Business Plan Charts Tutorial |
1.3 Key PersonnelExplanationList the key personnel in the enterprise, with name, position, responsibilities and a short description of their experience. In the Executive Summary you are "selling" your key personnel, so make a special effort to emphasize their past achievements.Sample from CitiLoc, Inc.Mark Hanson, age 33, has a masters degree in political science, and has been the marketing director and chief operating officer of two successful businesses. His latest business was recently sold to XYZ, Corp. and Mr. Hanson chose to leave his position there in favor of starting CitiLoc. He is the president and COO of CitiLoc.Jim Jones, age 30, has a masters degree in computer science and has participated in the development of two major web sites. He is a vice president and will be responsible for the initial development of our web site and thereafter the maintenance and expansion of the services we will offer. Donald van Pelt, age 28, is a vice president and will direct the effort of data collection and population of the data base. Mr. van Pelt has a degree in economics and has worked with the city of Austin, Texas for four years. For the last two years he has been involved in the area of attracting and working with businesses that are considering locating a facility in the Austin area. Jessica Lane, age 31, is a vice president and will be responsible for marketing, sales and public relations. Ms. Lane has a degree in public relations and has been working with an established company for three years as their director of marketing. She helped this company modify and expand their sales program from a field sales force orientation to a broader web based approach.
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