1.5 The Offering
Explanation
This topic should not be written now, but only after you have completed section 4 containing the detailed description of your product or service.
Provide a description of your products/services that will make the reader want to rush out and purchase them. The important thing in the Executive Summary is to convince the reader that the market will be excited about your products/services.
Factors to consider:
Name of your products/services
Benefit to user
Emotional/visual appeal
Ease of use
Return on investment for the user
Sample from CitiLoc, Inc.
CitiLoc will provide, via the Internet, a service to both cities and businesses that helps cities attract new business and businesses determine which city is best for them.
This service is valuable to a city because it provides an opportunity for them to present their information to a wide audience of potential new businesses. Businesses benefit by having essential city information available in one data base. They will have the ability to specify qualifying criteria and get a list of cities that meet those criteria.
Initially the collection, organization and entry of data about the cities will be very time and people intensive. It will require about one year to construct a database with enough information to be of interest to businesses.
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