2.1 Objectives
Explanation
Describe short and long term objectives for your enterprise. The long term objective should be somewhat philosophical, while the short term objectives should be more operational. For example, a long term objective might be;
Our enterprise will strive to be recognized as the leader in the field of exploration and mining.
A short term objective might be:
Our AA-1000 boring machine will capture 60% market share within the next two years as measured in the Exploration Monthly sales review.
Sample from CitiLoc, Inc.
To achieve our primary objective we must, in the short term, secure funding, collect the necessary data and populate the data base and develop a high quality, professional looking web site.
Longer term we must develop a strong base of business clients and as opportunities occur expand the data base content to attract a wider range of business users.
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