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Business Plan Outline Non-disclosure 1.0 Executive Summary 1.1 Mission Statement 1.2 The Enterprise 1.3 Key Personnel 1.4 The Market 1.5 The Offering 1.6 Marketing Strategy 1.7 Competition 1.8 Projections 1.9 Resource Requirements 1.10 Key Issues 2.0 The Enterprise 2.1 Objectives 2.2 History 2.3 Organization 2.3.1 Key Personnel 2.3.2 Personnel Count 2.4 Operations 2.5 The Future 3.0 The Market 3.1 Market Segments 3.2 Prospects 3.3 Prospect Objectives 3.4 Segmentation 3.5 Size 3.6 Environment 3.7 Alternatives 4.0 The Offering 4.1 Description 4.2 Market Status 4.3 Value 4.4 Cost to Produce 4.5 Support 5.0 Marketing Strategy 5.1 Targets 5.2 Image 5.3 Promotion 5.3.1 Internet Web Site 5.3.2 Publicity 5.3.3 Advertising 5.4 Pricing 5.5 Sales 5.6 Distribution 5.7 Logistics 5.8 Support 6.0 Competitive Analysis 7.0 Development Program 7.1 Objectives 7.2 Organization 7.3 Market Status 7.4 Schedules 7.5 Technology 8.0 Operations / Production 8.1 Organization 8.2 Suppliers 8.3 Sub-contractors 8.4 Technology 8.5 Quality 8.6 Inventory 9.0 Investment Capital 9.1 Initial Funding 9.2 Use of Funds 9.3 Return on Investment 10.0 Historical Financials 10.1 Income Statement 10.2 Balance Sheet 10.3 Cash Flow 11.0 Financial Projections 11.1 Year One Income Statement 11.2 Year Two Income Statement 11.3 Five Year Income Statement 11.4 Year One Cash Flow 11.5 Year Two Cash Flow 11.6 Five Year Cash Flow 11.7 Balance Sheet 12.0 Financial Alternatives 12.1 Best Case 12.2 Worst Case 13.0 Financial Addendums 13.1 Assumptions 13.2 Ratios 13.3 Income Statement Comparison 13.4 Balance Sheet Comparison Business Plan Charts Tutorial |
4.2 Market StatusExplanationExplain whether the product or service is ready for the market or still in development. If still in development, provide a schedule for delivery that includes a "PERT" chart showing critical decision and completion points. You should also include the projected cost to complete the development.Sample from CitiLoc, Inc.This service concept has been thoroughly thought out, several city managers have been interviewed with an almost universal positive response to the concept and a prototype data base has been developed. A number of strategic planning managers from various businesses have also been contacted. Their response has been positive and in some cases they have offered good advice on the kind of features they would like the service to have. The basic features of the user interface for the Internet have been defined, however, additional work is required in this area.From start-up to initial market entry will require about one year. This will involve setting up a web site, finalizing data base design, contacting city management, collecting city data and entering it into the data base, developing the user interface, insuring the security of the data and making sure that our web site is properly indexed in all of the most popular search engines. As the service matures, new sets of information will be collected that will be of value to the customer and of financial benefit to CitiLoc. For example, real estate agents capable of meeting the needs of a business looking for property could include their information in the data base. The same would be true for many other services such as attorneys, parts suppliers and numerous other vendors of products or services. |