1.0 Executive Summary
Explanation
The Executive Summary appears first in the final plan, but should only be written after you have completed all other sections of the business plan.
The Executive Summary should include a concise presentation of those aspects of your business that are critical to a potential investor or lender.
A prospective investor or lender will scan the Executive Summary to determine whether the details which follow merits their time.
Factors to consider:
Objectives of the business plan (to raise capital, to guide the team)
Profile of your enterprise
Qualifications of the founders
Market Opportunity (what is missing in the market)
Proposed Offering
Strategy for success
Financial Projections
Requirements (finances, technology, key personel)
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