3.6 Environment
Explanation
Discuss environmental factors influencing the sale of your products/services. These might include factors such as new government regulations, fuel oil shortages, an aging population, greater health consciousness, etc. You should be very specific as to why these factors are positive or negative for your enterprise and how you expect to use that knowledge.
Factors to consider:
Changing technologies
Changing social values
Resource limitations
Taxes
Fashion trends
Life style trends
Age of the society
Government price controls
Government subsidies
Licensing requirements
Safety regulations
Education changes
Changes in geographic preference
Changes in usable income
Sample from CitiLoc, Inc.
We are experiencing a strong period of growth and expansion in nearly all areas of our economy. While the future is open to debate, most economists are predicting continued growth for several years.
The modern business world is focusing on communications and information technology as the driving force for growth. Support for this growth involves production of communications equipment, data storage equipment, computers (and related technologies such as chips, monitors, etc.), software and much more. Because these businesses are accustomed to using "high-tech" solutions for their business, we believe they will embrace our service when planning their expansion.
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