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Business Plan Outline Non-disclosure 1.0 Executive Summary 1.1 Mission Statement 1.2 The Enterprise 1.3 Key Personnel 1.4 The Market 1.5 The Offering 1.6 Marketing Strategy 1.7 Competition 1.8 Projections 1.9 Resource Requirements 1.10 Key Issues 2.0 The Enterprise 2.1 Objectives 2.2 History 2.3 Organization 2.3.1 Key Personnel 2.3.2 Personnel Count 2.4 Operations 2.5 The Future 3.0 The Market 3.1 Market Segments 3.2 Prospects 3.3 Prospect Objectives 3.4 Segmentation 3.5 Size 3.6 Environment 3.7 Alternatives 4.0 The Offering 4.1 Description 4.2 Market Status 4.3 Value 4.4 Cost to Produce 4.5 Support 5.0 Marketing Strategy 5.1 Targets 5.2 Image 5.3 Promotion 5.3.1 Internet Web Site 5.3.2 Publicity 5.3.3 Advertising 5.4 Pricing 5.5 Sales 5.6 Distribution 5.7 Logistics 5.8 Support 6.0 Competitive Analysis 7.0 Development Program 7.1 Objectives 7.2 Organization 7.3 Market Status 7.4 Schedules 7.5 Technology 8.0 Operations / Production 8.1 Organization 8.2 Suppliers 8.3 Sub-contractors 8.4 Technology 8.5 Quality 8.6 Inventory 9.0 Investment Capital 9.1 Initial Funding 9.2 Use of Funds 9.3 Return on Investment 10.0 Historical Financials 10.1 Income Statement 10.2 Balance Sheet 10.3 Cash Flow 11.0 Financial Projections 11.1 Year One Income Statement 11.2 Year Two Income Statement 11.3 Five Year Income Statement 11.4 Year One Cash Flow 11.5 Year Two Cash Flow 11.6 Five Year Cash Flow 11.7 Balance Sheet 12.0 Financial Alternatives 12.1 Best Case 12.2 Worst Case 13.0 Financial Addendums 13.1 Assumptions 13.2 Ratios 13.3 Income Statement Comparison 13.4 Balance Sheet Comparison Business Plan Charts Tutorial |
7.0 Development ProgramExplanationIf you are offering a product, describe what must be done to get the product ready for market.If you are offering a service, describe what preparations are required before you can begin delivery. Factors to consider:
Sample from CitiLoc, Inc.Our objective is to create a web site that incorporates a data base of information about the 500+ largest cities in the U.S. and about 100 international cities. The web site is projected to be ready for use within 12 months from the time we receive funding. The development and testing of the web site will require about 35 personnel during the 12 month period. On completion this will drop to about 10 personnel for maintenance and new development.The technology involved is all fairly straightforward. We will purchase our own Internet server, but will contract a local Internet service to provide the communications interface and to maintain our server. Our development program will be directed by Mr. Jim Jones. He will direct in-house personnel and an outside web site design service in the creation of our site. Mr. Donald van Pelt will direct the effort of data collection and population of the data base. It is our intent to use about twenty five (25) temporary personnel hired either through personnel agencies or through our local university's job placement program. |