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Business Plan Outline Non-disclosure 1.0 Executive Summary 1.1 Mission Statement 1.2 The Enterprise 1.3 Key Personnel 1.4 The Market 1.5 The Offering 1.6 Marketing Strategy 1.7 Competition 1.8 Projections 1.9 Resource Requirements 1.10 Key Issues 2.0 The Enterprise 2.1 Objectives 2.2 History 2.3 Organization 2.3.1 Key Personnel 2.3.2 Personnel Count 2.4 Operations 2.5 The Future 3.0 The Market 3.1 Market Segments 3.2 Prospects 3.3 Prospect Objectives 3.4 Segmentation 3.5 Size 3.6 Environment 3.7 Alternatives 4.0 The Offering 4.1 Description 4.2 Market Status 4.3 Value 4.4 Cost to Produce 4.5 Support 5.0 Marketing Strategy 5.1 Targets 5.2 Image 5.3 Promotion 5.3.1 Internet Web Site 5.3.2 Publicity 5.3.3 Advertising 5.4 Pricing 5.5 Sales 5.6 Distribution 5.7 Logistics 5.8 Support 6.0 Competitive Analysis 7.0 Development Program 7.1 Objectives 7.2 Organization 7.3 Market Status 7.4 Schedules 7.5 Technology 8.0 Operations / Production 8.1 Organization 8.2 Suppliers 8.3 Sub-contractors 8.4 Technology 8.5 Quality 8.6 Inventory 9.0 Investment Capital 9.1 Initial Funding 9.2 Use of Funds 9.3 Return on Investment 10.0 Historical Financials 10.1 Income Statement 10.2 Balance Sheet 10.3 Cash Flow 11.0 Financial Projections 11.1 Year One Income Statement 11.2 Year Two Income Statement 11.3 Five Year Income Statement 11.4 Year One Cash Flow 11.5 Year Two Cash Flow 11.6 Five Year Cash Flow 11.7 Balance Sheet 12.0 Financial Alternatives 12.1 Best Case 12.2 Worst Case 13.0 Financial Addendums 13.1 Assumptions 13.2 Ratios 13.3 Income Statement Comparison 13.4 Balance Sheet Comparison Business Plan Charts Tutorial |
7.5 TechnologyExplanationDescribe any critical technologies involved in the development or operation of the offering. Discuss any patent or copyright considerations (whether they belong to the enterprise or are external) for development or operational technologies. Explain how you can protect your technologies from being used by others.Factors to consider:
Sample from CitiLoc, Inc.The technology involved is all fairly straightforward. We will purchase our own Internet server, but will contract a local Internet service to provide the communications interface and to maintain our server. There are a number of software technologies involved including:The Internet user interface which will require HTML and JavaScript expertise.
The data base storage and retrieval function which will require expertise in programming Active Security for our web site and for the data base. This will require expertise from both our personnel as well as the Internet service provider. The e-commerce process which allows the customer to purchase the service on-line and then have secure and private access to the data base. The process of registering our web site with each of the search engines and providing index information that will place us near the top of the search results. It is also important that the whole project is designed to be "scalable". That is, as access demand increases there will be no problem expanding the resources to meet the demand. |