Business Plan Outline
Non-disclosure
1.0 Executive Summary
1.1 Mission Statement
1.2 The Enterprise
1.3 Key Personnel
1.4 The Market
1.5 The Offering
1.6 Marketing Strategy
1.7 Competition
1.8 Projections
1.9 Resource Requirements
1.10 Key Issues
2.0 The Enterprise
2.1 Objectives
2.2 History
2.3 Organization
2.3.1 Key Personnel
2.3.2 Personnel Count
2.4 Operations
2.5 The Future
3.0 The Market
3.1 Market Segments
3.2 Prospects
3.3 Prospect Objectives
3.4 Segmentation
3.5 Size
3.6 Environment
3.7 Alternatives
4.0 The Offering
4.1 Description
4.2 Market Status
4.3 Value
4.4 Cost to Produce
4.5 Support
5.0 Marketing Strategy
5.1 Targets
5.2 Image
5.3 Promotion
5.3.1 Internet Web Site
5.3.2 Publicity
5.3.3 Advertising
5.4 Pricing
5.5 Sales
5.6 Distribution
5.7 Logistics
5.8 Support
6.0 Competitive Analysis
7.0 Development Program
7.1 Objectives
7.2 Organization
7.3 Market Status
7.4 Schedules
7.5 Technology
8.0 Operations / Production
8.1 Organization
8.2 Suppliers
8.3 Sub-contractors
8.4 Technology
8.5 Quality
8.6 Inventory
9.0 Investment Capital
9.1 Initial Funding
9.2 Use of Funds
9.3 Return on Investment
10.0 Historical Financials
10.1 Income Statement
10.2 Balance Sheet
10.3 Cash Flow
11.0 Financial Projections
11.1 Year One Income Statement
11.2 Year Two Income Statement
11.3 Five Year Income Statement
11.4 Year One Cash Flow
11.5 Year Two Cash Flow
11.6 Five Year Cash Flow
11.7 Balance Sheet
12.0 Financial Alternatives
12.1 Best Case
12.2 Worst Case
13.0 Financial Addendums
13.1 Assumptions
13.2 Ratios
13.3 Income Statement Comparison
13.4 Balance Sheet Comparison
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11.7 Balance Sheet
Explanation
The balance sheet is divided into two sections: assets and liabilities plus shareholders’ equity. The two sections must always be in balance. Each asset, liability, and component of shareholders’ equity reported in the balance sheet is represented by a dollar amount or a "balance." The balance sheet is projected for each year of the plan.
Factors to consider:
Current Assets (cash, accessible resources)
Fixed assets (land, equipment, buildings, etc.)
Long-term investments (copyrights, patents, stocks, etc.)
Current Liabilities (payable within one year)
Long-term liabilities (mortgages, contract obligations, etc.)
Net Worth (owner equity)
Do not vary from standard accounting format and order.
If you are using business plan software, the balance sheet is generated automatically from the data you provided for your income statement. Otherwise, you must assure the balance sheet agrees with the income statement.
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